Search Results "Digital Marketing Practice" - all Bücher

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B2B Digital Marketing Playbook

Mit diesem Buch hältst Du den Kompass für das moderne B2B-Marketing im digitalen Zeitalter in der Hand. Von der Marketingstrategie über Kanäle und Tools findest Du alles, was Du als CMO oder Marketingexpe…

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EUR 59.99* Current price: EUR 59.99

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Benjamin Desche

Corporate Digital Responsibility im digitalen Marketing

Das Zauberwort für alle digitalen Marketingpraktiken heißt Effizienz! Effizienzsteigerung bedeutet immer die Vermeidung und Reduzierung des genutzten Datenvolumens und hat damit eine Senkung des Energieve…

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EUR 14.99* Current price: EUR 14.99

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Klaus Solberg Söilen

Digital Marketing

This textbook balances the theory of digital marketing with the practical skills for prospective marketers in professional organizations, both public and private. It begins with an introduction to the dig…

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EUR 117.33* Current price: EUR 117.33

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Digital Transformation for Fashion and Luxury Brands

This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoin…

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EUR 193.45* Current price: EUR 193.45

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Clare Harris, Karen Edwards, Donna Watts

The Fundamentals of Digital Fashion Marketing

How can judicious use of online marketing, social media, video, mobile and in-store technologies help fashion brands reach and engage with their audience? The Fundamentals of Digital Fashion Marketing us…

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